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A True Legend Has Passed


Forrest Wallace “Wally” Cato

Our dear friend and legendary Image Branding Specialist Forrest Wallace “Wally” Cato, age 74, passed away on Nov. 23, 2015 at University Medical Center, after a valiant fight with diabetic complications. 

Wally was a resident of Lebanon, TN and formerly a long-time resident of Woodstock, GA. 

He is preceded in death by his parents, Geneva Cato Gomer and Baker Gleaves Cato; his wife, Wanda Dillard Cato; and his sister, Peggy Cato Jeffrey. 

He is survived by his sister and caregiver, Betty Cato Atkins; his sister, Martha Cato Yokley; a niece and four nephews.

Wally was a graduate of Rockwood High School in Rockwood, TN. He attended The University of Oxford in Oxford, England, while serving four years in the U.S. Air Force. 

Wally will be laid to rest on his birthday, Friday, December 18 at 11:00 AM,
With military honors provided by the United States Air Force.
Nashville National Cemetery
1420 Gallatin Pike S.
Madison, TN

Funeral arrangements by Nashville Funeral and Cremation - 615-256-1605


is shown here (left), photographed soon after he joined the United States Air Force as an enlisted man.  He is shown with his brother-in-law, David T. Atkins, who joined the US Marines at the same time.  Cato soon became an air base newspaper editor and columnist for Stars & Stripes, a European military newspaper. 

A Tribute To
Forrest Wallace Cato 

Forrest Wallace Cato (Wally, as his friends call him) is one of the very few true ‘Legends’ in any profession… From ‘Ghost Writing’ books that have made the The New York Times Top 10 Best Seller list to getting his clients on the front cover of magazines, 60 Minutes, 20/20, etc. He’s done it all for professionals.

This award-winning financial and motivational journalist, has interviewed five U.S. Presidents, three Prime Ministers, one King, and such notables as the Dalai Lama, Ted Turner and Bill Gates. Plus, he has written speeches, articles and screenplays.

Wally served for over 35-years as a media advocate for Financial Professionals, Singers, Actors, Motivational Speakers, Authors and many other professionals in eleven countries. In short, he obtained local, regional, national, and international targeted media exposures for his clients... to significantly improve their marketing results!

His list of clients includes such notable people as, Elvis Presley, Zig Ziglar, Charles ‘Tremendous’ Jones, Loren Dunton and Mehdi Fakharzadeh.

Wally with Zig Ziglar, Charles ‘Tremendous’ Jones and Mehdi Fakharzadeh.

Zig Ziglar & Wally Cato      Charlie "Tremendous" Jones & Wally Cato      Wally Cato & Mehdi Fakharzadeh

Wally was the former editor of Financial Planning and Trusts & Estates magazines. He was editor-in-chief of The Inspirator International, the largest-circulation English language magazine in all Pacific-Rim countries, which is devoted to sales training, personal improvement, and money management.

A screen writer and author, Wally wrote several screen plays for the Kennedy Center and Television. He is the author of: 'You Can Sell Like Ben, Mehdi, Norm & Ed', 'Mehdi’s Fast-Track Sales & Success System, 'What It Takes To Make You Great', 'Napoleon Hill Heroes', 'Sales Promotional Image Building', 'Napoleon Hill's Fast-Success Profile.' and many more.

    Mehdi Fakharzadeh - Medhi's Fast Track Success System    Sidney A. Friedman - Helping Clients Can Make You Rich!

Wally also helped edit, publish, promote and wrote the introduction to the following books…

"Financial Planning As I Conceived It" by financial planning pioneer John B. Keeble, III, JD. 

"The First Words About Financial Planning." by Loren Dunton, founder of financial planning.

"Make Your Walls Tumble" by BBC-TV personality Rev. Dr. John Lutwyche Clemens. 

"Helping Clients Can Make You Rich" by insurance sales super-star Sid Friedman.

"My First 65-Years In Advertising" by direct mail advertising Hall-of-Fame honoree Maxwell B. Sackheim.

"Your Book Of Financial Planning" by the co-founder of financial planning, Loren Dunton.

"Tremendous People I Have Hugged" by Charles ‘Tremendous’ Jones author of the best-selling leadership classic, "Life Is Tremendous", and recognized as an international authority on leadership dynamics.

"The Science Of Getting Rich" by Wallace D. Wattles.

Wally was personally published in The Wall Street Journal, The New York Times, The Times of London, Barrons, McLeans, Money Magazine, Reader's Digest and many other publications.

He received the Lifetime Financial Writer's Award from the Money School of Boston, and the Financial Writer Award from the International Association for Financial Planning (IAFP, now FPA), plus the Financial Profiles magazine  2005 Forrest Wallace Cato on The Front Page of The IARFC Register Financial Writer of the Year Award.

Wally was featured on the cover of the IARFC Register and Financial Services magazines...

As a legendary media advocate, popular financial writer, and early editor of Financial Planning magazine he annually presented the Cato Award for Distinguished Financial Journalism to those recipients whose literary efforts are a major contribution to the financial services profession.

Want To Know More About This Legendary Man.... Advisors In The News October 2011.pdf Vol 11 No 11 Wally Cato Profile.pdf

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